700 Fails is an idea that if you are willing to fail multiple times then you will "fail" your way to success. Some things will work right away and others won't. When you believe you will fail 700 times then it is just moving past one of the Expected fails so you can get on with the next one. This expectation of failing removes the idea of right and wrong actions, normalizing and neutralizing failures, keeping momentum towards the goal. Knowing eventually one of the things you try will create success.
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